The State of Newsletters in 2022

Read the data and refine your strategy.

My Five Finds Of The Week

Breakdowns so good I wish wrote them.

No.2 is something I'm going to start doing.

Follow this experiment in public.

From the man behind Morning Brew's iconic Twitter.

Might be interesting as you plan to launch & grow your own newsletter.

Challenge Of The Week:

Based on Toby's newsletter (link #4), I want you all to think of one simple game that you can apply to your newsletter to increase engagement and audience replies.

For this newsletter, I want you to guess which of the 5 links I've put out will get the most clicks. Just reply with the number ;)

That's all for this week, have a great weekend. See you next Saturday!